How Can I Create Better Lead Generation for Commercial Real Estate Through Internet?

The fact cannot be denied that the use of internet has become an integral part of life and without it we may as well live in the Stone Age. Like other areas of business, the use of internet has changed the commercial real estate industry and now in addition to being a sharp person, a commercial real estate agent has to be an internet savvy person as well.

Online marketing has become an absolute part of a business’s marketing strategy. It can generate loads of leads for your commercial real estate business and help you find suitable leads for your commercial real estate clients. In the following lines, I will share with some tips on how you can generate better and greater leads for your commercial real estate clients through internet.

Internet2Website is ‘The Office’:

The most common way of being found on the internet is through search engine result. The search engine results show your website and upon landing on your website the prospects might consider contacting you for further services.

Pertinent to website firstly, you have to make sure that your website is search engine friendly. You should consider all the SEO factors like keywords, metadata, backlinks and so on to ensure that when people search for some real estate property in your area, your website comes at the top and most prospects visit your site.

Secondly, make sure that when the prospects land on your website, they drop you a query and become a lead. This can be done by designing the website in a user friendly way and making things of interest available to your prospects easily. Make sure that all your commercial properties are listed in a position where they get maximum exposure.

social-media-419944_1920Use The Power of Social Media:

Another platform that is perhaps as strong as search engine is social media. In the world of internet, social media has the same benefit as does word of mouth marketing, and people interested in commercial real estate always stay active and vigilant on social media platforms. All the social media platforms like Facebook, Twitter, Redit, Google+ can all help you spread the word and find prospects that might be interested in commercial real estate. Just make sure that you offer real value to your fans and followers on social media, if you do this, you will notice a hike in your leads.

9365641519_ab84697e21_beBooksAre Influential:

With regards to generating commercial real estate needs through the internet, there will be people who would be telling you to resort to email marketing. Although email marketing has its benefits for general prospects, but if you are looking for commercial real estate leads, you need to show your understanding of market and its behavior. An eBook with your or your agency’s name on it will definitely be a boost in the confidence of investors and thus help you find more investors and greater leads for your commercial real estate clients.

4514786253_5e52bec725Grab Them With Google AdWords:

With organic Search Engine Marketing generating leads might become hard on the internet. If you are facing such competition doing things ordinarily, then you need to utilize Google AdWords and make a Pay-per-Click campaign. With its comprehensive network and sharp algorithm, Google will serve your commercial real estate ads to the investors and consequently you will experience an increase in leads.

Blog_(1)Have A Blog With Industry Information:

The commercial real estate prospects are quite keen about knowing who they are going to do business with, therefore, earning their confidence is important. If you can’t write an eBook as I mentioned above, then the other way you can ensure that the visitors landing on your website become your lead is by establishing a blog that shares industry information. Instead of sharing content of others, you must share your own genuine posts on the blog with industry information. Your knowledge of industry will add to your reputation and will provide the prospects with necessary information regarding investment.

I’ve shared my holistic view of generating commercial real estate leads through the internet. What are your thoughts on it? I look forward to your insights and recommendations.



Q1 of Industrial & Commercial Real Estate 2015 of Toronto Compared With Q1 2014

“5,776,322 square feet was leased in office space, industrial space and commercial/retail space during first quarter of 2015 in Toronto.”TREB

This figure is a sum of reports submitted by TREB Commercial Network Members who are spread all across Toronto. The 5,776,322 square feet of leased space is a 28.2 percent increase compared to the entire previous year.This is representative of the fact that industrial as well as commercial real estate market is experiencing a surge compared to the entire 2014.

In addition to the general square feet of lease, the reports contain other information related to commercial real estate of Toronto. The constituents of the reports shed light on several other components and variables of real estate of Toronto when making a quarter-quarter comparison.

The average per square foot lease rate for industrial property in Q1of 2015 was $5.39 which is 4.8 percent greater compared to the same quarter in 2014. On the other hand, the average rate for commercial/retail lease was down by 4.9 percent, making it $19.46 per square foot in Q1 2015. The average rate for office space was $12.64 per square foot, which showed a 2.8 percent increase compared to the first quarter of 2014.

“The economic situation in Canada remained uncertain through the first quarter of 2015 … the industrial leasing news for the Greater Toronto Area was certainly a positive.”Eherington – President, TREB.

At the start of 2015 and throughout its first quarter the economic situation of Canada was not clear and the investors remained uncertain about the direction the economy was going to take. However, the news that the industrial firms in Canada were taking more space retained the confidence of the investors in industrial and commercial real estate of Ontario in general and GTA in particular. Industries leasing more space in an uncertain economic situation meant that the firms had experienced or they hoped to experience some increase in their sales, which for GTA meant that it could actually benefit from the receding Canadian dollar value. All assumptions proved good for GTA and it actually did become the key beneficiary by experiencing a boom in first quarter leases.

Besides all the increase in per square foot price and the general lease space figure, the one area in which the first quarter of 2015 was down compared to Q1 of 2014 was the number of transactions or total sales. The figure in sales for the first quarter of 2015 was 187 which was 28.9 percent less compared to the figure of 263 in Q1 2014. This decrease in transactions was experienced equally by all the major three market segments. It is the increase in per square foot price that covers up for the decrease in the number of transactions and still makes Q1 of 2015 more profitable compared to the first quarter of 2014.

“GTA economy and commercial real estate market is comparatively well-positioned within Canada for 2015.”  saidEtherington.

With the arrival of spring, the economic condition of Canada will become clearer.Only then can the exact impact of it on the commercial real estate could be judged. There is also a possibility that in the remaining quarters of 2015 the GTA industrial and commercial/retail estate market might show volatility in the leasing and sales figure, yet the commercial and industrial real estate of Canada in general, GTA in particular is on a path of boom, and it will continue on prospering throughout the year.

The doomsayers predicting the new bubble are coming at our market from all angles. HilliardMacBeth’s  new book; When The Bubble Bursts, Surviving the Canadian Real Estate Crash, which I just finished reading, provides a very interesting perspective of the market. This book clearly focusses on the residential market, but typically residential fluctuations, whether positive or negative tend to have an impact on the commercial sectors which usually follows. The book looks into  and provides a very insightful look at the level of debt and types of debt compared to the U.S. debt landscape and why we could just as easily be in a bubble which is ready to burst!

Decrease In Office Space Requirement And Its Impact On Commercial Real Estate Of Toronto

“In the Greater Toronto Area the government wants to decrease the real estate footprint by reducing the space requirement from 250 square feet to 200square feet per employee.” TD Economics

The Greater Toronto Area (GTA) does not require any introduction. It is one of the most populous metropolitan areas of the country and attracts a great number of immigrants from foreign lands on daily basis. Moreover, the big corporates also establish their head offices in this region, as it helps them in controlling and monitoring rest of the province and country with ease.

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Retirement Homes: A Lucrative Commercial Real Estate Investment In Toronto

As strange as it might seem, Retirement Homes are increasingly becoming a lucrative component of the real estate market in Toronto. The obvious reason behind this surge in demand is the increase in aging population. Real estate investors know that aging is inevitable; therefore, for them the lucrativeness of retirement homes will increase with the passage of time.

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Office Space Expectations – A Crucial Player in Commercial Real Estate Market of Toronto

The key to success in any market lies in meeting the expectations of the customers or consumers. The more proactive and responsive a business is in meeting the expectations of its target audience, the greater share it captures from the market ensuring dominance. Same is the relationship between the office space expectations of businesses and the commercial real estate owners in Toronto.

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With Companies Trending Towards A ‘No-Desk’ Concept: Will This Affect The Office Market?

Organizations are quite rational to assume this much space for every employee working under their roof. The allocation of this much space is what an employee requires to make his/her personal working space according to their likings; and organizations support it for productivity. However, the trend is changing and now large corporations in general and startup or small businesses in particular are moving towards a ‘no-desk’ concept within their working environment.

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Will The Internet Affect Retail Leasing In Toronto?

There is no denying the fact that internet has transformed our lives and has caused a great shift in the way things were done. Consumers as well as businesses have gone online and they have established an online market where the competition is the same, if not more severe as is in the conventional market.

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Downtown Toronto Is the Place to Invest In Commercial Real Estate

The need of the people pertaining to the kind of living they prefer is what drives the real estate market. If people are more inclined towards convenience where every facility of life is easily accessible then they prefer living in downtown, while if they want a more elegant living that keeps the hustle and bustle of the city at bay, then their preference is the life of suburbs. In Toronto, the former preference is prevalent at present.

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Real Estate Trends 2015– Canadian Commercial Market Value Under Observation!

Even with the tepid job growth, the Canadian office market is in the midst of new development cycle as 14.1 Million sq. ft. of new office space is under construction in downtown markets.

The Chairman of one of the large national brokers states, “The Canadian economy may not be firing on all cylinders, but the Toronto and Calgary office markets turned out quite a performance last quarter.”

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Real Estate Market Trends 2013 – Canadian Market Value Continues To Escalate!

During the recent months, the investors have been receiving mixed signals from Canadian real estate market, as the sales volumes remain uncertain. Some experts are not so encouraging. These pundits have predicted a dangerous trajectory in the National real estate market and an over-heated purchasing scenario. Whereas the consumers and investors look more positive as the market value continues to escalate.

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GTA Commercial Real Estate Investments Scales High, Despite the Dip.

The great metropolitan area, Great Toronto Area, has become an endless war chest of capital with too little commercial inventory for the downpour of the property purchasers. The demand of everything from apartment buildings to retail storefronts and industrial buildings in Toronto is soaring high among the investors, but the sales in all those sectors remains depressed.

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